Polly hears the conversations your ads start and turns them into signal Meta's algorithm can finally buy against. Same budget, more purchases.
From the team that scaled ecommerce ads and messaging at
Meta sees a click, then silence, then maybe a purchase. The conversation that decides the sale happens in WhatsApp. Every AI in your stack is optimising on that blind spot, Meta's included. Reaching the wrong answer faster. Polly is the intelligence layer that hears it.
Meta bids on what it can see: a click, then silence, then maybe a purchase. The layer where the sale is actually decided. It never reaches the auction.
Polly reads every WhatsApp conversation and classifies the objection behind every no. Price, trust, shipping, fit. The reason, not just the outcome.
Every chat tied to its exact ad click. Every outcome fed back to Meta's algorithm, server-side. The next dollar bids on what the last one learned.
Meta sees the ad click, then loses the thread. It can't tell whether that WhatsApp conversation converted on your website, another channel, or not at all.
So Polly doesn't rent its data layer. It built one. First-party and server-side, every chat, click, and order tied to one customer, then fed back through the Conversions API so you see where the funnel actually leaks.
more purchase events captured than Meta's own Shopify app. That's the traffic Meta loses to iOS, Apple Pay, and ad blockers.
I'll join ad clicks, WhatsApp conversations, and orders into one funnel based on our identity graph…
Meta only logs the sale or the silence, never the reason behind it. Polly reads every WhatsApp conversation and names the objection that lost it: price, trust, shipping, fit.
Each one becomes a custom audience, a creative angle, and a follow-up that wins the customer back, plus a cleaner signal to Meta so your next dollar finds buyers, not browsers.
2.0UnderstandAgentic, not autonomous. Polly thinks, asks what it needs to know, and builds the audience, the template, and the campaign. Then it stops and waits. Nothing touches your ad account until you press Publish, and one click reverses anything that shipped.
3.0ApproveChats, clicks, and orders go in. Signals, audiences, follow-ups, and creative come out — and the outcomes feed the next round of ads.
4.0LoopServer-side tracking on every page. iOS14 conversions flow back to Meta — bypassing the broken pixel, the ad blockers, the consent friction. Live in 15 minutes.
We stitch every click, conversation, and order into one customer — deterministically across web, app, and WhatsApp, and behaviourally. One identity. No gaps.
Polly reads every WhatsApp conversation and classifies the objection — trust, price, shipping, fit, returns. The pattern behind every drop-off, visible the moment it forms.
Everyone who asked about price. Repeat buyers gone quiet. Polly builds any segment from your chats, clicks, and orders — and pushes it to Meta as a custom audience, automatically.
Add-to-cart, checkout abandoned, payment failed, back-in-stock — Polly fires the right WhatsApp template at the right moment. Approve once, automate forever.
Polly learns from outcomes and intent patterns — never raw conversation content. SOC 2 in progress. KVKK + GDPR aligned. Your customers’ messages stay yours.
This is the foundation alone — restored signal, before the conversation layer. The agent compounds from here.
Korendy · Korean skincare, TürkiyeA Meta split test: the campaign running on Polly's dataset beat Meta's own Shopify app on every conversion metric. Meta declared it the winner.
5.0Results“Everyone is racing to put AI on top of marketing. We started underneath it, because a smarter model on blind data just reaches the wrong answer faster.”
Built for teams running Meta ads and WhatsApp Business who want to rebuild their first-party signal and increase ROAS.
