The industry sells complexity. We sell the truth.
For ten years I sat inside Meta's ads and WhatsApp business, and I had a front-row seat to the biggest shift in how people buy: the move to conversation.
Messaging has quietly become how customers prefer to deal with businesses, not just each other. WhatsApp alone reaches nearly 3 billion people, and across the markets we work in, more and more purchases now start, and finish, inside a chat. Conversational commerce stopped being a channel. It became the shop window, the sales floor, and the checkout counter all at once.
And here is what almost no one had connected: those conversations are the single strongest signal of intent a business will ever get. A customer telling you, in their own words, what they want, what is holding them back, and what would change their mind. Nothing in a dashboard comes close.
Yet the ad ecosystem sat blind to all of it. Advertisers were pouring budget into a system that had become almost impossible to reason about, engineered to sound complicated:
Even the sharpest teams optimise toward the click and the conversion event. That is the what. But the why, every question, every hesitation, every reason a customer did or did not buy, lives in the conversation and never once touches the algorithm.
Then iOS 14 made attribution worse. Messaging made the volume bigger. And AI raised the stakes on all of it, because a smarter model running on blind data just reaches the wrong answer faster.
The richest intent signal in commerce was going completely unharnessed. So we built Polly to harness it, turning every conversation into signal the algorithm can finally act on.
